Selling the Sizzle

​I have been in training to be in sales for most of my life. My first experience goes back to when I was 12 years old selling designer Christmas cards to neighbors and family members. I had a goal and I was driven to succeed. As a young child I was full of mischief and was curious about experiencing everything. When I was 6 years old I climbed up on the china cabinet, pulled on the top part of it to brace myself and all of the dinnerware fell out and shattered. When I was 12 my goal was to earn enough money to replace these dishes I broke at the age of 6. At that time very few people in our neighborhood had extra money to spend on Christmas cards engraved with their names on the inside. But I was on a serious mission to reach my goal and I did. I then had my grandmother go with me to buy a set of dishes to give my parents for Christmas. This is one of many first stories of success I had in goal setting. That significant achievement at a very young age made me a believer in the power of setting goals to achieve the life of my dreams.

Another beneficial technique in marketing I learned at age 16 from a Jewish family who trained me in my first professional sales job. I was selling furniture and they impressed me with the importance of “selling the sizzle” and not just the product. They emphasized the advantage of always having the customer experience and touch or “get the feel” of the product of their interest.

One of the tools I use from my tool box to create a life of abundance is writing my goals and posting pictures of those items on my vision board. Seeing the pictures posted is the sizzle that helps me achieve my ambitions for my life. You can see my vision board by viewing my U Tube video on this blog.